
The Alla was born upon a chance encounter with Ethan and Alla Verber (Vice President of Mercury and TSUM Moscow) enroute to a fashion show in Moscow where he promised to design her a bag where she could reach out to her belongings via a trapdoor. It proved an immense success and ushered ladies handbags into the modern era.
Alla 12cm: L: 12cm W: 5cm H: 9.5cm
Alla 19cm: L: 19cm W: 5.5cm H: 10.5cm
Alla 21cm: L: 21cm W: 11cm H: 15cm
Alla 23cm: L: 23cm W: 9cm H: 16cm

The Alla was born upon a chance encounter with Ethan and Alla Verber (Vice President of Mercury and TSUM Moscow) enroute to a fashion show in Moscow where he promised to design her a bag where she could reach out to her belongings via a trapdoor. It proved an immense success and ushered ladies handbags into the modern era.
Alla 12cm: L: 12cm W: 5cm H: 9.5cm
Alla 19cm: L: 19cm W: 5.5cm H: 10.5cm
Alla 21cm: L: 21cm W: 11cm H: 15cm
Alla 23cm: L: 23cm W: 9cm H: 16cm
The Goddess was born through an encounter at a summer ball in the Banqueting house – A royal palace of Whitehall in London. Its unique shape is designed to fit a lady’s palm which proved to be an instant success.
measurements: L: 24cm W: 4.5cm H: 11.5cm


The Goddess was born through an encounter at a summer ball in the Banqueting house – A royal palace of Whitehall in London. Its unique shape is designed to fit a lady’s palm which proved to be an instant success.
measurements: L: 24cm W: 4.5cm H: 11.5cm
A walk by her country garden, a stride by Hyde park in London with the gorgeous summer breeze to an enchanting evening, the Rachel’s pillow is inspired by her pencil case and the interior of a car from the encounters in a mysterious townhouse, truly a perfect companion from day to night!
measurements: L: 24cm W: 5cm H: 8cm


A walk by her country garden, a stride by Hyde park in London with the gorgeous summer breeze to an enchanting evening, the Rachel’s pillow is inspired by her pencil case and the interior of a car from the encounters in a mysterious townhouse, truly a perfect companion from day to night!
measurements: L: 24cm W: 5cm H: 8cm

Classic yet modern, roomy yet organised, Ethan K puts its own particular stamp on the top handle bag with The Wonder!
measurements: L: 21cm W: 9cm H: 14 cm
measurements: L: 23cm W: 13cm H: 17 cm

Classic yet modern, roomy yet organised, Ethan K puts its own particular stamp on the top handle bag with The Wonder!
measurements: L: 21cm W: 9cm H: 14 cm
measurements: L: 23cm W: 13cm H: 17 cm
First spotted on the races at the Royal Ascot, inspired by a duchess’s choice to have an Ethan K which fits just right under her arm as she curtsied to the Queen, it became an instant icon. Unlike other creation, the facets of the creation makes it a unique shape and perfect from day to night, with a sleek detachable strap.
measurements: L: 10cm W: 10cm H: 10cm
measurements: L: 15cm W: 15cm H: 16cm


First spotted on the races at the Royal Ascot, inspired by a duchess’s choice to have an Ethan K which fits just right under her arm as she curtsied to the Queen, it became an instant icon. Unlike other creation, the facets of the creation makes it a unique shape and perfect from day to night, with a sleek detachable strap.
measurements: L: 10cm W: 10cm H: 10cm
measurements: L: 15cm W: 15cm H: 16cm

The Happy Place is our latest addition to the Icons family. Soft to the touch with our silky finish on our exotics, this bag has the special Ethan K Octagonal clasp which represents good luck. All Happy Place bags come with a special lining, which proves to be a true stunner, to be worn from day to night!
measurements: L: 16cm W: 5.5cm H: 13cm

The Happy Place is our latest addition to the Icons family. Soft to the touch with our silky finish on our exotics, this bag has the special Ethan K Octagonal clasp which represents good luck. All Happy Place bags come with a special lining, which proves to be a true stunner, to be worn from day to night!
measurements: L: 16cm W: 5.5cm H: 13cm